Start of the implementation of a strategic reorientation process focusing on the core competencies of skin care, wound care and adhesive technology. An early modification of the push-up type was the double which had a sliding grove curved around the lipstick case. It seems likely that French-made metal lipstick cases were also being produced in the nineteenth century as other French stick cosmetics, such as eyebrow and eyeliner pencils, were packaged in sliding metal cases in the s. Pharmacist Paul Carl Beiersdorf establishes the company on March There were other experiments with lipstick cases but over the years these have mostly given way to the forms we know today. A new functional group organization focusing on the areas of brands, supply chain management, finance and human resources replaces the previous divisional organization Very long lipsticks — sometimes referred to as pencil types — were first introduced after the Second World War, without much success. Most of the affiliates and the international trademarks in almost all countries, in particular in the USA, the UK and the Commonwealth, and France, are lost. Unsourced material may be challenged and removed. Archived from the original on
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